Outvertising strengthens commercial, operational and events leadership with four new board appointments
The Old Vic’s pioneering community programme engages thousands of people annually and offers the opportunity to participate in high-quality theatre projects. The programme provides a creative outlet and a chance to connect with people from different backgrounds, and empowers participants to tackle social issues through theatre.
- [Strategies: Use clear, evidence-based messaging to build credibility and support.]
- [Build coalitions with other local groups to amplify voice and share resources.]
- [Focus on positive solutions and alternatives, not just opposition to problems.]
- [Engage in respectful dialogue with opponents to find common ground where possible.]
- [Leverage local media relationships to secure coverage and shape narratives.]
- [Utilize digital tools for organizing, from petition platforms to virtual meetings.]
- [Empower residents to lead their own micro-campaigns with guidance and support.]
- [Celebrate small wins to maintain morale and demonstrate progress to supporters.]
- [Conduct regular surveys to ensure campaigns reflect community priorities.]
- [Invest in training for volunteers to build skills and long-term capacity.]
This project, AGES, will take a multifaceted approach to the theme of ageing. AGES presents an innovative platform to consider the economic, political and societal impact of our ageing population and encourage public discourse about what it means to be elderly and living in London. The project will incorporate current scientific thinking by examining the biological and psychological impact on the individual and challenge preconceptions about the elderly through a programme of workshops, research sessions, one-to-one interviews, a debate-style event, a post-show discussion, two pop-up performances, all culminating in public performances of the resulting large-scale community production. Gifts for the Gods: Animal mummies in ancient Egypt ‘Gifts for the Gods: Animal Mummies in Ancient Egypt’ is the first UK touring exhibition focusing on votive animal mummification in ancient Egypt. The discovery, excavation, subsequent curation and recent biomedical study of mummies will be showcased; and the exhibition, as well as an accompanying programme of public events, will investigate the practice using biomedical techniques, to place the mummies in their ancient context.
- [Opponents: Large development corporations seeking to build on protected land.]
- [Faces opposition from some local business owners fearing increased regulation.]
- [Certain councillors and political groups with pro-development or austerity agendas.]
- [National companies with local operations that conflict with environmental goals.]
- [Individuals and groups spreading misinformation about campaign motives and effects.]
- [Bureaucratic inertia within the local council delaying or blocking proposed changes.]
- [Apolitical residents who prioritize convenience over community or environmental needs.]
- [Transport companies resistant to changes that might affect their profitability.]
- [Media outlets with commercial ties to opponents, leading to biased reporting.]
- [Online trolls and detractors attempting to disrupt organizing and spread discord.]
The project, an 18-month touring exhibition and events programme, launches at the Manchester Museum in September 2015, before touring to Kelvingrove Art Gallery and Museum, Glasgow, and World Museum, Liverpool. Creating strategies for primary teachers to teach evolutionary science and its applications This project brings together primary teachers, science teacher educators and biologists to provide support in teaching evolution, which will become part of the primary-school science curriculum from 2015. It aims to help teachers identify and overcome their concerns and to provide them and their pupils with exciting learning experiences which address common misconceptions, help them understand biological adaptation, and inform them about applications they will encounter in their everyday lives.
| Campaign Name | Focus Area | Planned Launch Date | Expected Reach | Key Goals |
|---|---|---|---|---|
| Green Streets Initiative | Urban greening | Sept 2023 | 50,000 | Increase urban greenery, awareness |
| Wildlife Protection Drive | Endangered species | July 2023 | 30,000 | Legislation advocacy, public support |
| Education Equality Campaign | Access to education | Jan 2024 | 100,000 | Policy change, school programs |
This will be achieved through a number of mechanisms and will include professional development workshops for primary-school teachers, and the development of a website that provides free materials for teachers. This year will act as a pilot to determine how support is best delivered to teachers in time for the curriculum changes.
Sunday Gravy ‘Sunday Gravy’ (Sunday Gravy)
These will run alongside other activities, such as wall-based illusions and communicator-led challenges and puzzles. Wikipedia is the world’s 6th most popular website, and one of the top destinations for people seeking medical information. The site consistently ranks near the top of Google search results for medical search terms. It’s vital that the information available on these pages is accurate and easy to understand. CRUK's Wikipedian in Residence - a six-month position at CRUK's London office – aims to foster collaboration across the charity, the Wikimedia community and the UK cancer research community - with the aim of improving sex tablet for men price Wikipedia’s cancer-related content for the benefit of all, while establishing a robust case-study for other organisations.
Adam Kucharski
In 2014, Flatpack Festival asks: what is cinema doing to our brains? Cafe Neuro aims to be a fizzing, fertile space where films collide with ideas and visitors can explore the internal mechanics of the mind through drop-in activities, short film screenings, talks and discussions. A fascinating lineup of academics, filmmakers and artists will gather to talk about the neuroscience of film, and also how film can help to chart our inner world. Additional attractions will include a first glimpse of the 360 NeuroDome project, an exploration of the science behind lie-detector tests, and a chance to see Birmingham University's brain imaging unit in action. When actress Angelina Jolie wrote about the reasons for her mastectomy in an open editorial in the New York Times, breast cancer hit the headlines around the world.
Sarah McCarthy
To what extent is Jolie's situation representative? To what extent was her response proportionate? The 'Breast Cancer: Chances, Choices and Genetics' project will use this high level of public interest as a starting point to explore breast cancer, genetics and risk through a series of public events, podcasts, an online poll and a variety of related materials. The Incurable Imagination of Anthony Jones is a theatre production about the possibilities of scientific discovery and the inevitability of loss. It explores the experience of dementia and the meaning of memory through the relationship between Anthony Jones, a neuropsychiatrist, and Edna, a dementia sufferer. Edinburgh International Science Festival plan to develop and deliver a brand new immersive workshop, Carnival of the Brain, to be staged in their flagship family venue, City Art Centre, in April 2015.
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Carnival of the Brain will transform a section of City Art Centre into a journey through the brain, themed around a retro carnival setting. Audiences of children, families and independent adults will step through a visually exciting entrance to the gateway of the mind, and follow carnival-style signposts that direct them to drop-in workshop activities that use traditional carnival activities to explore areas of the brain. These will run alongside other activities, such as wall-based illusions and communicator-led challenges and puzzles. Wikipedia is the world’s 6th most popular website, and one of the top destinations for people seeking medical information. The site consistently ranks near the top of Google search results for medical search terms.
TAC ‘Vanessa’s Place’ (TABOO)
The performance aims to engage the audience by making them part of the story, asking them to contribute their own memories and build a “collective brain” through interactive demonstration. The show will tour to venues across England & Wales during Spring 2014. New Light on Old Art: The Science of Seeing in Colour 'New Light on Old Art' will bring the science of human visual perception into a new exhibition on 'Colour' at the National Gallery, to explain how the biology of colour vision influences the meaning and appearance of Old Master paintings. The project includes an interactive installation and mass experiment, developed through multi-disciplinary collaboration, featuring state-of-the-art illumination technology in an immersive viewing context, as well as digital media and educational programmes. It will engage participants in debate on how and why people see colours differently, and demonstrate the relevance of scientific research to best ed treatments the appreciation and understanding of outstanding art works.
What do you think should be done to improve engagement in politics?
In 2011, US performance artist Peggy Shaw had a stroke and since then has not only been recovering from this life changing experience but also transforming her methods of making performance work. In this touring residency of “Peggy Shaw’s Public Service Announcement”, Peggy alongside her collaborator Lois Weaver, explore this transformation and open up debates around stroke, ageing, illness and imagination to the public. At each short residency, their production ‘RUFF’ will be followed by post-show Q&As as well as a ‘Green Screening’ workshop where participants can explore the themes further. My Beautiful Broken Brain is a feature documentary about aphasia and life after a stroke, following the journey of 34 year old Lotje Sodderland. This is a story about a life changing in the blink of an eye following a life threatening stroke and a personal voyage into the complexity, fragility and wonder of the last biological frontier, the human brain.
George Ikediashi
It's a film, not just about starting again but about pioneering medical and scientific research to see if a young woman's brain might restore some of its previous functions – with outcomes that no one could have predicted. A flagship project of the 2014 Edinburgh International Science Festival, GastroFest is a mini festival of the science of food and drink. Aimed at reaching new audiences traditionally not engaged with science, GastroFest will bring together researchers and key figures from the world of cuisine, arts and cultural sectors on a carefully curated programme of events exploring the science behind our culinary experiences. From hard-hitting discussions and debates, to theatrical dining experiences, and a science farmers' market, GastroFest will reveal the fascinating science about some of our favourite foodstuffs. Animated Minds: Stories of Post-Natal Expression is a continuation of the award-winning Animated Minds project ( (opens in a new tab)), and will consist of five short animated documentaries using real testimonies of people who have experienced, or who are close to someone suffering from postnatal depression. It’s vital that the information available on these pages is accurate and easy to understand. CRUK's Wikipedian in Residence - a six-month position at CRUK's London office – aims to foster collaboration across the charity, the Wikimedia community and the UK cancer research community - with the aim of improving sex tablet for men price Wikipedia’s cancer-related content for the benefit of all, while establishing a robust case-study for other organisations. In 2014, Flatpack Festival asks: what is cinema doing to our brains? Cafe Neuro aims to be a fizzing, fertile space where films collide with ideas and visitors can explore the internal mechanics of the mind through drop-in activities, short film screenings, talks and discussions. A fascinating lineup of academics, filmmakers and artists will gather to talk about the neuroscience of film, and also how film can help to chart our inner world. Additional attractions will include a first glimpse of the 360 NeuroDome project, an exploration of the science behind lie-detector tests, and a chance to see Birmingham University's brain imaging unit in action. When actress Angelina Jolie wrote about the reasons for her mastectomy in an open editorial in the New York Times, breast cancer hit the headlines around the world. To what extent is Jolie's situation representative? To what extent was her response proportionate?
| Source | Percentage | Description | Last Refined |
|---|---|---|---|
| Organic Search | 45% | Google, Bing, Yahoo | May 2023 |
| Direct Access | 25% | Visitors typing URL directly | May 2023 |
| Social Media | 20% | Facebook, Twitter, Instagram | May 2023 |
| Referral Links | 10% | Links from allied websites | May 2023 |
The 'Breast Cancer: Chances, Choices and Genetics' project will use this high level of public interest as a starting point to explore breast cancer, genetics and risk through a series of public events, podcasts, an online poll and a variety of related materials. The Incurable Imagination of Anthony Jones is a theatre production about the possibilities of scientific discovery and the inevitability of loss. It explores the experience of dementia and the meaning of memory through the relationship between Anthony Jones, a neuropsychiatrist, and Edna, a dementia sufferer. The performance aims to engage the audience by making them part of the story, asking them to contribute their own memories and build a “collective brain” through interactive demonstration. The show will tour to venues across England & Wales during Spring 2014.
Disclosure statement
These films aim to help dispel myths and misconceptions about PND by giving a voice to those who experience these various difficulties first hand. The films will be available on NHS Choices and will be accompanied by supporting material as well being distributed through news outlets, film festivals and conferences. The Heart & Lung Repair Shops will take science directly to the high streets and shopping centres of London. This project aims to engage audiences with biomedical research through the creation of pop-up shops, temporarily transforming empty retail units into vibrant hubs for creative and playful science engagement. Academics and researchers from the National Heart and Lung Institute at Imperial College London will collaborate with artists, designers, craftspeople and performers to design visually captivating spaces and interactive multisensory experiences that engage audiences with topics including respiratory physiology, vascular science, cardiac biophysics, medical imaging, gene therapy, stem cell biology and tissue engineering.
Steven Winter
Building on the success of the pilot event in 2013, SICK! 2014 is an ambitious, cross-art form festival that seeks out new ways of talking about physical, mental and social problems and well-being. Presenting a programme of performance, theatre, dance, film, visual art and digital media, across many venues and public spaces in Brighton, SICK!
Lisa Appignanesi
New Light on Old Art: The Science of Seeing in Colour 'New Light on Old Art' will bring the science of human visual perception into a new exhibition on 'Colour' at the National Gallery, to explain how the biology of colour vision influences the meaning and appearance of Old Master paintings. The project includes an interactive installation and mass experiment, developed through multi-disciplinary collaboration, featuring state-of-the-art illumination technology in an immersive viewing context, as well as digital media and educational programmes.
| Topic | Focus Area | Target Audience | Campaign Duration |
|---|---|---|---|
| Climate Change Awareness | Environment | General Public | Jan 2023 - Dec 2023 |
| Animal Rights | Wildlife Conservation | Animal Lovers | Mar 2023 - Ongoing |
| Education Reform | Policy Advocacy | Parents & Schools | Feb 2023 - Present |
| Local Community Support | Social Welfare | Local Residents | Apr 2023 - Ongoing |
It will engage participants in debate on how and why people see colours differently, and demonstrate the relevance of scientific research to best ed treatments the appreciation and understanding of outstanding art works.
- [Funding sources: Relies on small individual donations from supporters and residents.]
- [Applies for grants from environmental charities and community empowerment funds.]
- [Hosts fundraising events like quiz nights, sponsored walks, and community fairs.]
- [Sells branded merchandise like reusable bags, badges, and water bottles online.]
- [Seeks corporate sponsorship from local businesses that align with campaign values.]
- [Uses crowdfunding platforms for specific projects like legal challenges or equipment.]
- [Receives proceeds from the community café run by volunteers on weekends.]
- [Accepts gifts in kind, such as printing services, meeting space, or professional advice.]
- [Partners with other NGOs on joint funding applications for larger initiatives.]
- [Publishes transparent financial reports annually on the website for accountability.]
In 2011, US performance artist Peggy Shaw had a stroke and since then has not only been recovering from this life changing experience but also transforming her methods of making performance work.
- Ceridaviescampaigner.co.uk is a platform advocating for disability rights and social justice.
- The website features campaigns aimed at improving accessibility for disabled individuals.
- It provides resources and information about legal rights related to disability discrimination.
- Visitors can sign petitions to support various disability-related causes on ceridaviescampaigner.co.uk.
- The site hosts stories and testimonials from people fighting for equal opportunities.
- It promotes awareness events and fundraising initiatives for disability charities.
- Visitors can learn about recent policy changes impacting disabled communities.
- The platform collaborates with advocacy groups to amplify their campaigns.
- Educational content on accessibility, inclusion, and disability legislation is available.
- The website encourages community engagement through forums and social media links.
In this touring residency of “Peggy Shaw’s Public Service Announcement”, Peggy alongside her collaborator Lois Weaver, explore this transformation and open up debates around stroke, ageing, illness and imagination to the public. At each short residency, their production ‘RUFF’ will be followed by post-show Q&As as well as a ‘Green Screening’ workshop where participants can explore the themes further. My Beautiful Broken Brain is a feature documentary about aphasia and life after a stroke, following the journey of 34 year old Lotje Sodderland. This is a story about a life changing in the blink of an eye following a life threatening stroke and a personal voyage into the complexity, fragility and wonder of the last biological frontier, the human brain. It's a film, not just about starting again but about pioneering medical and scientific research to see if a young woman's brain might restore some of its previous functions – with outcomes that no one could have predicted. A flagship project of the 2014 Edinburgh International Science Festival, GastroFest is a mini festival of the science of food and drink. Aimed at reaching new audiences traditionally not engaged with science, GastroFest will bring together researchers and key figures from the world of cuisine, arts and cultural sectors on a carefully curated programme of events exploring the science behind our culinary experiences. From hard-hitting discussions and debates, to theatrical dining experiences, and a science farmers' market, GastroFest will reveal the fascinating science about some of our favourite foodstuffs. Animated Minds: Stories of Post-Natal Expression is a continuation of the award-winning Animated Minds project ( (opens in a new tab)), and will consist of five short animated documentaries using real testimonies of people who have experienced, or who are close to someone suffering from postnatal depression. These films aim to help dispel myths and misconceptions about PND by giving a voice to those who experience these various difficulties first hand. The films will be available on NHS Choices and will be accompanied by supporting material as well being distributed through news outlets, film festivals and conferences.
Digital Health and Care Wales
The Old Vic’s pioneering community programme engages thousands of people annually and offers the opportunity to participate in high-quality theatre projects. The programme provides a creative outlet and a chance to connect with people from different backgrounds, and empowers participants to tackle social issues through theatre. This project, AGES, will take a multifaceted approach to the theme of ageing. AGES presents an innovative platform to consider the economic, political and societal impact of our ageing population and encourage public discourse about what it means to be elderly and living in London. The project will incorporate current scientific thinking by examining the biological and psychological impact on the individual and challenge preconceptions about the elderly through a programme of workshops, research sessions, one-to-one interviews, a debate-style event, a post-show discussion, two pop-up performances, all culminating in public performances of the resulting large-scale community production.
Matthew Austin
Gifts for the Gods: Animal mummies in ancient Egypt ‘Gifts for the Gods: Animal Mummies in Ancient Egypt’ is the first UK touring exhibition focusing on votive animal mummification in ancient Egypt. The discovery, excavation, subsequent curation and recent biomedical study of mummies will be showcased; and the exhibition, as well as an accompanying programme of public events, will investigate the practice using biomedical techniques, to place the mummies in their ancient context. The project, an 18-month touring exhibition and events programme, launches at the Manchester Museum in September 2015, before touring to Kelvingrove Art Gallery and Museum, Glasgow, and World Museum, Liverpool. Creating strategies for primary teachers to teach evolutionary science and its applications This project brings together primary teachers, science teacher educators and biologists to provide support in teaching evolution, which will become part of the primary-school science curriculum from 2015. It aims to help teachers identify and overcome their concerns and to provide them and their pupils with exciting learning experiences which address common misconceptions, help them understand biological adaptation, and inform them about applications they will encounter in their everyday lives.
Notes on contributors
This will be achieved through a number of mechanisms and will include professional development workshops for primary-school teachers, and the development of a website that provides free materials for teachers. This year will act as a pilot to determine how support is best delivered to teachers in time for the curriculum changes. Edinburgh International Science Festival plan to develop and deliver a brand new immersive workshop, Carnival of the Brain, to be staged in their flagship family venue, City Art Centre, in April 2015. Carnival of the Brain will transform a section of City Art Centre into a journey through the brain, themed around a retro carnival setting. Audiences of children, families and independent adults will step through a visually exciting entrance to the gateway of the mind, and follow carnival-style signposts that direct them to drop-in workshop activities that use traditional carnival activities to explore areas of the brain. The Heart & Lung Repair Shops will take science directly to the high streets and shopping centres of London. This project aims to engage audiences with biomedical research through the creation of pop-up shops, temporarily transforming empty retail units into vibrant hubs for creative and playful science engagement. Academics and researchers from the National Heart and Lung Institute at Imperial College London will collaborate with artists, designers, craftspeople and performers to design visually captivating spaces and interactive multisensory experiences that engage audiences with topics including respiratory physiology, vascular science, cardiac biophysics, medical imaging, gene therapy, stem cell biology and tissue engineering. Building on the success of the pilot event in 2013, SICK! 2014 is an ambitious, cross-art form festival that seeks out new ways of talking about physical, mental and social problems and well-being. Presenting a programme of performance, theatre, dance, film, visual art and digital media, across many venues and public spaces in Brighton, SICK!